CHEMA’S MARKET · HECHO CON AMOR

Un pedacito de Puerto Rico.

Plushies, home favorites and gifts that keep you connected.

Shop the market
JUST RELEASED

Chema Gema is here✦

A little sparkle. A piece of home.
Gem your own Puerto Rican masterpiece.

Find your favorite
CHEMA HOME

A LITTLE PIECE OF HOME

Love, woven
into home.

Your favorite Coquí Love, now with more room to cuddle. Meet our 50 × 60-inch throw in two cozy colors.

Find your cozy.
Shop Coquí Love 50 × 60 in.THROW-SIZE LOVE
Coquí Love 50 by 60 inch throw blanket in cream
Coquí LoveMORE ROOM TO CUDDLE.

Cream. Cozy. Full of cariño.

CHEMA’S MARKET OUR FIRST MULTI-COUNTRY ITEM

A little sweetness. A little pride.

Made for your tree, inspired by your roots.

Six little gingerbread. Six pieces of home. Choose your flag and bring your roots to the Christmas tree.

Pick your gingerbread. Find your flag.

Jose Jesus Villanueva, lovingly known as Chema, in a vintage family portrait
Siempre en nuestros corazones.

OUR NAME. OUR FAMILY. HIS LEGACY.

The man behind
our name.

To the world, JJ Villanueva.
To our family, Chema.

Chema’s was created in honor of my grandfather, a man who meant so much to our family. He was an amazing husband, father, and grandfather, and he served our country with pride.

His name belongs to more than this business. It belongs to our family’s memories, the love he gave us, and the example he left behind. Naming Chema’s after him is our way of keeping him close and sharing a little of what he means to us.

Everything we’re building is in his honor. Every time you welcome a piece of Chema’s into your home, you become part of a story that began with him.

Con amor, siempre.For Chema. From all of us.

HECHO CON AMOR

More than a brand, a piece of home.

Rooted in Puerto Rican culture, Chema’s Market brings a little island love to everyday life. Thoughtful gifts, familiar details, and pieces that feel like home.